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    How is your email marketing performing? Good, but not great? We hear you ,and in this blog post, we provide a few tips, for your business. Some of our recommendations are brand new, and we’ve also included a few reminders of the must-dos too, as it’s easy to overlook what has always worked for your business. Achieving better results for any marketing initiative is the overall objective and if your email campaign measurement presents ‘no change’ or worse, a drop in engagement, it’s easy to become disheartened and maybe drop email marketing all together. Well, don’t do that, as email is growing! :)

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      In an earlier blog post we confirmed Al Ries & Jack Trout’s 1994 Immutable Laws of Marketing are as relevant to day as they were 25 years ago. Therefore it’s worth revisiting each of them and how we can use them today. With the laws of resources and perception covered in the earlier post,...


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